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Cannabis Marketing Best Practices

Cannabis Marketing Best Practices

Marketing is a fascinating soft science that is more psychology than anything. It’s so interesting to me that I went back to Sonoma State University at age 32 to study it, eventually getting a BA then an MBA with a concentration in marketing. I was always tweaking my branding and marketing efforts, a continuous improvement … Continue reading "Cannabis Marketing Best Practices" ...
1999: First Online Hemp Store, “Finance Your Activism”

1999: First Online Hemp Store, “Finance Your Activism”

Starting in 1999 HempNut, Inc. had hemp’s first online food store, on Yahoo! Stores. It may have even been the first online hemp store of any kind. It was unique for the fact that if one bought a full case, they paid the wholesale price (one-half the retail price). That was by design, to encourage … Continue reading "1999: First Online Hemp Store, “Finance Your Activism”" ...

Hempseed Oil Intentionally Misbranded as “Hemp Oil”

How is Hempseed Oil intentionally being misbranded as Hemp Oil? Here’s just one example, Health Canada has a similar rule. At the meeting of the Nomenclature Working Group of the AHPA Cannabis Committee on August 4, 2014: “Upon discussion of this policy on identification of the plant part in product labels, the following action was … Continue reading "Hempseed Oil Intentionally Misbranded as “Hemp Oil”" ...
2004: Ninth Circuit says Hemp Suit “Gratuitous”

2004: Ninth Circuit says Hemp Suit “Gratuitous”

Starting in 2001 the Hemp Industries Association (HIA) killed the hemp foods market for 2.5 years, and almost took Canadian hemp down with it, for NOTHING, all over a lie. In a post-9/11 world, DEA wanted to concentrate on terrorism and was willing to explicitly legalize hemp products with any amount of THC, no maximum, … Continue reading "2004: Ninth Circuit says Hemp Suit “Gratuitous”" ...
1934: Henry Ford, Vegan Foods + Hemp Pioneer

1934: Henry Ford, Vegan Foods + Hemp Pioneer

As one who has processed tons of soybean into foods starting in the ’70s, and then the same for hempseed starting 25 years ago, I’m certain that if Henry Ford knew hempeed exceeded soybean in nutrition and flavor, he would have done all his food work with it instead of soya. Hempseed tastes way better, … Continue reading "1934: Henry Ford, Vegan Foods + Hemp Pioneer" ...

Legalization Strategies

This was my message to Australians, but it goes for those in any country with Cannabis Prohibition: You have the power to change things, once you realize you have the power to change things. Those in power never concede anything without a demand. Demand, don’t request. Break out of the box of “we’ve always done … Continue reading "Legalization Strategies" ...
1994: Hemp Foods are pre-DSHEA, But Just Barely

1994: Hemp Foods are pre-DSHEA, But Just Barely

In 1994 I introduced the first perishable hemp food, HempRella cheese alternative. We were at Booth #1 in the foyer entrance of the huge ExpoEast natural food trade show in Baltimore. Coming down the escalator to enter it, you couldn’t help but notice us and our hemp leaf signs, we were <right there>. The booth … Continue reading "1994: Hemp Foods are pre-DSHEA, But Just Barely" ...

HIA Insolvent?

Is HIA Insolvent, and Why? ...

1915: Hempseed, the Original Animal Feed

USDA is demanding studies before admitting the obvious: Hempseed is the original animal feed. Ironic. In 1915 Hempseed was one of the grains used to develop modern animal feeds, and the idea of combining proteins to increase quality. Here are more Hemp citations found in academic literature that I commissioned in 1999 for my book … Continue reading "1915: Hempseed, the Original Animal Feed" ...

Obscure Historical Hemp References

Here are more Hemp citations found in academic literature that I commissioned in 1999 for my book The HempNut Health and Cookbook. The source was an agriculture database which is not online, with perhaps a million references. All were originally sourced by hand from libraries around the world for at least the past 45 years … Continue reading "Obscure Historical Hemp References" ...
2000: “Hey Dude! Hemp Food Is Here.” Better Homes and Gardens

2000: “Hey Dude! Hemp Food Is Here.” Better Homes and Gardens

Many mainstream publications wrote about my hemp foods decades ago. The bad puns were new and adorably part of it. What does Normalization of Cannabis look like? Like this: Better Homes and Gardens, that bastion of mainstream homemakers. Hey Dude! Hemp Food Is Here. Better Homes and Gardens, 2000. Chips, snack bars, and burgers made … Continue reading "2000: “Hey Dude! Hemp Food Is Here.” Better Homes and Gardens" ...
2001: Hemp, Hemp, Hooray

2001: Hemp, Hemp, Hooray

Hemp, Hemp, Hooray. San Francisco Chronicle, Feb 23 2001, by Marina Wolf. Subhead: Santa Rosa Man Sells Food Derived From The Plant Say the words “hemp” and “food” in the same sentence, and most people think either of midnight munchies or of Alice B. Toklas’ famous brownie recipe. But in fact there’s a whole world … Continue reading "2001: Hemp, Hemp, Hooray" ...
2001: Go To Pot!

2001: Go To Pot!

Go To Pot! Sun, Feb 6, 2001, by Stanton Fleiss. Docs hail amazing new snack food… made from hemp In a twist that gives new meaning to the phrase “potluck dinner,” scientists have discovered you can add years to your life by eating the seeds of the hemp plant – marijuana’s next of kin. The … Continue reading "2001: Go To Pot!" ...
1995: “We’re trying to de-demonize cannabis in general, and certainly hemp in particular”

1995: “We’re trying to de-demonize cannabis in general, and certainly hemp in particular”

We hit the national media jackpot this year: Details, Rolling Stone, the Sunday New York Times, the Chicago Tribune, and High Times magazine. How do you Normalize Hemp in an era of stigma? Like this. Richard Rose Eyewitness, Details magazine, April 1995, by Sarah Ferguson.For all the new start-ups, there are also seasoned entrepreneurs venturing … Continue reading "1995: “We’re trying to de-demonize cannabis in general, and certainly hemp in particular”" ...
1994: Hempeh Burger

1994: Hempeh Burger

HempNut Hempeh Burger wasn’t “just a hemp burger.” It was the first hemp burger, it had the first and only FDA-legal health claim on a hemp food, it was sold nationwide, in two countries, it was vegan, and it was organic. 1994-2002. As seen on CBS This Morning. This vegan organic tempeh burger containing 10% … Continue reading "1994: Hempeh Burger" ...

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