What happens when a prolific pioneering hemp entrepreneur retires and starts teaching for free?
“Seedy!” is what happens, revealing secrets from 44 years of innovation in the food industry.
Starting in 1980, Richard Rose invented, produced, and marketed dozens of products based on tofu, and was the only small or natural food company to be named the “Leading Innovators of 1986” by Food and Beverage Marketing magazine.
Then TofuRella cheese alternative was introduced, sales of which landed his firm on the Inc. 500 list of fastest-growing companies in 1993.
But in 1994, he proved how to make money on hemp by slightly pivoting his business from using tons of soybean to using tons of hempseed. That started a movement, marketing sophisticated branded foods made from hempseed to the masses, not only proving the viability of a new industry but changing society’s stigmas too. That revolution in food became hemp’s first billion-dollar industry and 90% of Canadian hemp. It was the leading value-driver for hemp, globally.
Working with the dozens of brokers and distributors that helped make America’s most-hated food (tofu) one of the fastest-growing products in the Reagan ’80s, in 1994 HempRella and Hempeh Burger were on the shelves in thousands of stores in just weeks.
Then in 1996, the same team introduced shelled hempseed to North America, as the HempNut brand. In just a few years dozens of competitors would appear, inspired to enter the hemp food industry.
It’s the business model still used today throughout the industry, the one which made seed for food 90% of Canadian hemp for decades.
This “Hempreneur’s Manual” is great for any hemp, or even non-hemp, business startup. Tons of tips, advice, examples, and tools.
Price: free. Value: priceless.
Whatever the Pros Can Do, the Bros should too
From Seedy! By Richard Rose
Thank you so much for sharing free diamonds
–Benoit, hemp food entrepreneur
Click to read more at: https://therichardrosereport.com/seedy-or-how-to-start-a-hemp-food-business/
