The Richard Rose Report

Welcome, I’m Richard Rose.

I focus mainly on Hemp (low-THC and industrial varieties of Cannabis) issues. It is free, all I ask for is your email address for the newsletter. Despite over a thousand posts on Hemp and CBD since 2014, Facebook and Instagram are too nebulous for those of us who write on controversial matters. They can shut down one’s account in an instant over nothing, and I don’t preach Conventional Wisdom.

For 27 years I’ve been a hemp foods pioneer, researcher, author, educator, advocate, speaker, consultant, product developer, brander, marketer, thought leader, Mentor, and entrepreneur.

After pivoting from a successful 14-year soyfoods marketing career, in 1994 I started a movement by being the first to market sophisticated branded perishable foods made from hempseed to the masses, not only proving the viability of a new industry but changing society’s stigmas too. That revolution in food became hemp’s first billion dollar industry, and today is 90% of Canadian hemp. Until CBD it was the leading value-driver for hemp, globally.

For over four decades I’ve been a leading innovator in the natural food industry with such soyfoods as TofuRella, Cottage Tofu Salad, and LeTofu sold around the world. Receiving the first 3 hemp industry awards for food innovation, I was the first food professional in hemp foods in North America, and paved the way for those I inspired to follow.

Since 1980 I invented, produced, and marketed dozens of products based on tofu, and was the only small or natural food company to be named the “Leading Innovators of 1986” by Food and Beverage Marketing magazine. In 1986 TofuRella was introduced, sales of which landed my firm on the Inc. 500 list of fastest growing companies in 1993.

Although I’m a Hemp OG, I’ve actually done more the last 7 years than the first. With the passage of the 2018 Farm Bill, I’m making my almost 50 years of business experience and insight available to you, for free.

Click here to read more on why you should listen to me when it comes to hemp, marijuana, marketing, branding, and business.

My personal brand for two decades has been The Hemp Nut, because, yes, I’m nutty for hemp; after all I named the product category, brand, and company HempNut, and sunk $2.5 million into it. Being nutty about hemp in an insane world is a feature, not a bug. Especially if it’s for over a quarter century of progressive and positive contribution.

Expect to read a unique voice and unusual ideas about strategizing, breeding, growing, processing, branding, and marketing various Hemp products. I’m not selling anything so I give notoriously straight no-BS advice, without sugar-coating. I’ll tell you what you need to hear, not what you want to hear. Expect cognitive dissonance. Again, it’s a feature not a bug.

Richard Rose

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The following is just a small taste of CannaSearch Daily for the last few days. Check back as it changes daily, hundreds of posts weekly.

• FDA Bans Cheap and Safe Dietary Supplement Used to Treat Covid
  While the echo chamber drones on about parasite pill Ivermectin no one is talking about the dodgy reason FDA recently banned N-acetyle-L-cysteine (NAC), which actually does work against virii such as Covid-19. It’s long been my magic go-to med for flu, knocks it out in a day. But because one company tested it one time … Continue reading “FDA Bans Cheap and Safe Dietary Supplement Used to Treat Covid”
• Hand of God, LLC
  Product businesses are the hardest to scale up and grow fast, with inventory and accounts receivable eating cash faster than you can make and sell it. Perishable foods are even harder, with deductions frequently taken for spoilage and much higher storage and transportation costs. So then how does one become the 281st fastest-growing small business … Continue reading “Hand of God, LLC”
• PubMed: Discriminating different Cannabissativa L. chemotypes using attenuated total reflectance – infrared (ATR-FTIR) spectroscopy: A proof of concept
  PubMed: Discriminating different Cannabissativa L. chemotypes using attenuated total reflectance – infrared (ATR-FTIR) spectroscopy: A proof of concept J Pharm Biomed Anal. 2021 Jul 20;204:114270. doi: 10.1016/j.jpba.2021.114270. Online ahead of print. ABSTRACT An original, innovative, high-throughput method based on attenuated total reflectance – Fourier’s transform infrared (ATR-FTIR) spectroscopy has been developed for the proof-of-concept discrimination … Continue reading “PubMed: Discriminating different Cannabissativa L. chemotypes using attenuated total reflectance – infrared (ATR-FTIR) spectroscopy: A proof of concept”
• Framing Climate Change
  From Frank Luntz, formerly the evil twin to linguist George Lakoff, comes the following advice on how to Frame the Climate Change discussion for people pushing for action on the climate crisis. He offered a chart of “words to use and words to lose” for greater impact based on what he’s learned from focus groups: … Continue reading “Framing Climate Change”
• PubMed: Phytocannabinoids – An Overview of the Analytical Methodologies for Detection and Quantification of Therapeutically and Recreationally Relevant Cannabis Compounds
  PubMed: Phytocannabinoids – An Overview of the Analytical Methodologies for Detection and Quantification of Therapeutically and Recreationally Relevant Cannabis Compounds Crit Rev Anal Chem. 2021 Jul 30:1-21. Online ahead of print. ABSTRACT The legalization of the cultivation of low Δ9-tetrahydrocannabinol (Δ9-THC) and high cannabidiol (CBD) Cannabis Sativa plants is gaining momentum around the world due … Continue reading “PubMed: Phytocannabinoids – An Overview of the Analytical Methodologies for Detection and Quantification of Therapeutically and Recreationally Relevant Cannabis Compounds”
• PubMed: Phytocannabinoids – An Overview of the Analytical Methodologies for Detection and Quantification of Therapeutically and Recreationally Relevant Cannabis Compounds
  PubMed: Phytocannabinoids – An Overview of the Analytical Methodologies for Detection and Quantification of Therapeutically and Recreationally Relevant Cannabis Compounds Crit Rev Anal Chem. 2021 Jul 30:1-21. Online ahead of print. ABSTRACT The legalization of the cultivation of low Δ9-tetrahydrocannabinol (Δ9-THC) and high cannabidiol (CBD) Cannabis Sativa plants is gaining momentum around the world due … Continue reading “PubMed: Phytocannabinoids – An Overview of the Analytical Methodologies for Detection and Quantification of Therapeutically and Recreationally Relevant Cannabis Compounds”
• Raid in Portugal blamed on late decisions about authorizations
  Raid in Portugal blamed on late decisions about authorizations Portuguese hemp stakeholders and activists are rallying around a hemp grower who was recently detained by the federal gendarmerie on suspicion of drug trafficking. CannaCasa,… Read More #CBD #Hemp https://hemptoday.net/raid-in-portugal-blamed-on-late-decisions-about-authorizations/ July 30, 2021 9:46 am Click to SAVE as a PDF …… Click to PRINT
• Competition Rising Over Shelf Space for Hemp Foods
  Competition Rising Over Shelf Space for Hemp Foods By Eric Singular, Director, Hemp Business Journal, New Frontier Data Canada has long fed the world’s demand for hemp foods. Since 1998, the now Tilray-owned Manitoba Harvest has built a global supply chain for hemp grain produced by the country’s farmers. Over the past three years, Health … Continue reading “Competition Rising Over Shelf Space for Hemp Foods”
• Competition Rising Over Shelf Space for Hemp Foods
  Competition Rising Over Shelf Space for Hemp Foods By Eric Singular, Director, Hemp Business Journal, New Frontier Data Canada has long fed the world’s demand for hemp foods. Since 1998, the now Tilray-owned Manitoba Harvest has built a global supply chain for hemp grain produced by the country’s farmers. Over the past three years, Health … Continue reading “Competition Rising Over Shelf Space for Hemp Foods”
• PubMed: Evaluation of substrate composition and exogenous hormone application on vegetative propagule rooting success of essential oil hemp (Cannabis sativa L.)
  PubMed: Evaluation of substrate composition and exogenous hormone application on vegetative propagule rooting success of essential oil hemp (Cannabis sativa L.) PLoS One. 2021 Jul 29;16(7):e0249160. doi: 10.1371/journal.pone.0249160. eCollection 2021. ABSTRACT To support the rapidly expanding industrial hemp industry, a commercial supply of high-quality starter plants with low genetic variability from nurseries will be key … Continue reading “PubMed: Evaluation of substrate composition and exogenous hormone application on vegetative propagule rooting success of essential oil hemp (Cannabis sativa L.)”
• PubMed: Response of essential oil hemp (Cannabis sativa L.) growth, biomass, and cannabinoid profiles to varying fertigation rates
  PubMed: Response of essential oil hemp (Cannabis sativa L.) growth, biomass, and cannabinoid profiles to varying fertigation rates PLoS One. 2021 Jul 29;16(7):e0252985. doi: 10.1371/journal.pone.0252985. eCollection 2021. ABSTRACT Five essential oil hemp (Cannabis sativa L.) cultivars (Cherry Blossom, Cherry Blossom (Tuan), Berry Blossom, Cherry Wine, and Cherry Blossom × Trump) were treated with six fertigation … Continue reading “PubMed: Response of essential oil hemp (Cannabis sativa L.) growth, biomass, and cannabinoid profiles to varying fertigation rates”
• CBD varieties don’t perform to COAs, Georgia researchers say
  CBD varieties don’t perform to COAs, Georgia researchers say The hemp industry needs a robust certification system that will give growers more confidence in their genetics purchases, according to a study from the University… Read More #CBD #Hemp https://hemptoday.net/cbd-varieties-dont-perform-to-coas-georgia-researchers-say/ July 29, 2021 6:41 am Click to SAVE as a PDF …… Click to PRINT