The THC Bev crowd is burying the lede: if 5 or 10 mg to get high is allowed, then 2.5 mg to get healthy is too.
A new, nutritious, nonpsychoactive food, beverage, or dietary supplement sold to all consumers not just Stoners. Total Addressable Market near 100%, instead of way less than 12%.
Beverages are a heavy weight to transport and full of non-nutritive water and sugar just to get a few milligrams of dirty af THC ostensibly made from (likely foreign) hemp.
Big Bev uses the regional distribution model for a good reason, and as fuel costs increase that reason becomes even more important.
The Ninth Circuit court decision HIA v DEA 2004 means a food or DS naturally and unavoidably containing THC is legal if <3,000 ppm (0.3%).
And intRAstate, anything goes that that Capitol will allow. Think in terms of just allowed not legal. “Gedogen,” as the Dutch call it.
It’s a new world, anything goes now. Take advantage of it and carve new paths in food.
Here’s one vision for a product like that, from the original hemp food company:
