Odd that no University Marketing Department has yet used Industrial or True Hemp for a student project, such as a business startup.
The team could decide which product to bring to the consumer market based on what’s reasonably possible.
Include potential, why that particular product, how to introduce it including sales channels, sales plan, and marketing, PR, and social media efforts.
Make product samples and package mock-ups, consumer feedback as well.
Do market research to justify the plan, add finance, operations, and branding components, and possibly interface with the school’s hemp department although that’s not even necessary; any institution could do this regardless.
But one could use the hemp department’s mere existence and access to inspire your students to do this project.
Having spent five years in undergraduate and graduate marketing classes, I know they do projects like this all the time but for far-more mundane subjects. I had to do one on a golf retailer back in the day, but hemp would’ve been much more fun and thus interesting.