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1999: “The Peanut Butter of the Next Millennium”

This was an ad we ran in many national consumer magazines to drive pull-through at retail, and make the product a success. In this case, Hemp Times.

From 1995 through 2001 we spent $250,000 in trade and consumer ads, and PR to make it a Thing. It worked: today hemp food is hemp’s first billion dollar segment and 90% of Canadian hemp, and the global value-driver after CBD.

Notice it is “Y2K Ready,” a playful joke about all the hubbub surrounding the turn of the century 23 years ago. Package design by the perennially-brilliant Al Haeger.

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