Original Articles

Articles

1994: “Then and Now”, Inc. Magazine

“I cut off my hair and wore suits and stuff for a couple years,” he says. “I thought I needed to do that to make it in the business world. And it didn’t work. So I went back to plan B and that was to be myself. And it’s working just fine.” ...
2001: HempNut Europa

2001: HempNut Europa

In 2001 HempNut, Inc. had a European distributor in Switzerland. We offered 11 items: Original HempNut, Cheese Alternative Mexican Flavor, Peanut/HempNut Butter, HempNut Smoked Veggie Burger, Blue Corn Chips with HempNut, Lip Balm w/SPF-15 in two flavors, Hempseed Oil, Chocolate Chip Cookies, Chocolate Whole-Food Bar, and “The HempNut Health and Cookbook.” It was too early, way too early for the European market. ...
1999: The HempNut Café

1999: The HempNut Café

In 1999 at the annual Health and Harmony Festival in my hometown of Santa Rosa, California, we had a booth selling these hemp foods. That’s when I decided to someday open a HempNut Café, it was such a hit. ...
1999: The Great “U.S. Hemp Embargo” That Wasn’t

1999: The Great “U.S. Hemp Embargo” That Wasn’t

Pro tip: when exporting hemp to the U.S. in 1999, don't put "Contains THC" on your export documents. In the zero-tolerance U.S. it’s an admission under penalty of perjury of importing a Schedule 1 controlled substance. ...
1998: HempNut, Inc. Offers License to Grow the Industry

1998: HempNut, Inc. Offers License to Grow the Industry

With the largest publicity and advertising campaign in hemp history ($230,000), HempNut was the first shelled hempseed brand in North America, introduced in August 1997. In just two decades shelled hempseed would become hemp’s first billion dollar segment, 90% of Canadian hemp. ...
1999: HempNut Funds Largest Hemp Food Ad Campaign Ever

1999: HempNut Funds Largest Hemp Food Ad Campaign Ever

How did hemp food go from zero to hero in just twenty years, 90% of Canadian hemp and hemp’s first billion dollar industry? It wasn’t by accident or a fluke, but due to a concerted campaign by advertising, PR, and food industry professionals with a vision of “what should be.” Already infamous for clever ads, we applied what we learned from marketing tofu for 14 years prior. Over $230,000 was spent on professionals and advertising over just a few years starting in 1995, years before today’s hempseed companies even started. ...
1998: The Slide That Launched an Industry

1998: The Slide That Launched an Industry

This is the slide which launched the hemp food industry in North America. ...

2003: The HempNut Cookbook Foreword By Christina Pirello

The year was 1994. I was in my office, agonizing over the outline for my first cookbook (four books later, I still agonize), when the phone rang. I answered distractedly. “Hey, Christina,” said the warm voice on the line. I relaxed as I recognized the throaty greeting of my dear friend Richard Rose. “Will I … Continue reading "2003: The HempNut Cookbook Foreword By Christina Pirello" ...
1996: The Hemp Salon

1996: The Hemp Salon

In the years 1996 - 2000 at the ExpoWest and ExpoEast natural food trade shows I hosted The Hemp Salon. It was a sweet suite party in the evening complete with live acoustic music, bongs, munchies (new hemp foods), beers, and friends. Deals were done and people were introduced; it was an important social/business gathering for hempsters. Eventually the hotels would put the Kava Party and the Single-Malt Scotch Party on the same floor as the Hemp Salon, making party-hopping easier. Many brought instruments so we had impromptu acoustic jam sessions. Hotel security would sometimes hang out in the hall and keep the tourists away. ...
1995: How to Import Hempseed

1995: How to Import Hempseed

Starting in 1994 part of my job was to manage the political, regulatory, legal, tort, public relations, and marketing risk of cannabinoids in foods for human consumption. How hard was it to import whole hempseed before we started shelling it in Germany? This hard, these were all the stakeholders in the process we had to manage. ...
This Cannabinoid Effects Chart, Explained

This Cannabinoid Effects Chart, Explained

This image explained, found in Non-psychotropic plant cannabinoids: new therapeutic opportunities from an ancient herb: CBD and THCV are anti-epileptic, reduce seizures (calmodulin-dependent protein kinase II indirectly causes reduction). CBD is anti-psychotic, reduces psychosis (transient receptor potential vanilloid type 1 direct action). CBD is a neuroprotectant, protects against or helps repair the damaging effects of … Continue reading "This Cannabinoid Effects Chart, Explained" ...

2017: Hemp Flower Products Pre-DSHEA

Hempseed and other hemp flower products have been in the human and animal diet for many millennia. There is much documentation of that, evidence from around the world including the U.S. Therefore when in 2017 FDA announced it was soliciting comments for which food ingredients should be on the official list as existing before October … Continue reading "2017: Hemp Flower Products Pre-DSHEA" ...

Dems Discover the Overton Window, Slam It Hard to the Left

Finally Democrats have discovered the Overton Window (OW) and are using it properly. While the GOP has long used it (using the Luntzian dystopia “Death to drug dealers,” and “Cannabis has no medical value, FDA says so”), Dems have not tried to shift the OW until now, with the Drug Policy Reform Act (DRPA) decriminalizing … Continue reading "Dems Discover the Overton Window, Slam It Hard to the Left" ...

Canada: 54,964 acres in 2020

On May 4 Health Canada finally released 2020 hemp production data. Canada grew 54,964 acres of hemp in 2020, 67% as much as in 2019. AB grew more than MB and SK, perhaps for the first time. Top varieties, in order: Finola, Katani, CanMa, CFX-2, X-59, Carmagnola. Finola, Carmagnola and Katani were grown for flowers. … Continue reading "Canada: 54,964 acres in 2020" ...

2000: Hemp Seed Delight

2000: Hemp Seed Delight, Health Supplement magazine. Hempseed is positioned to replace soy products in the lives of many nutritionally savvy people. In an exclusive interview with Richard Rose, President of Rella Good Cheese Company and HempNut Incorporated, we see the challenges and opportunities in bringing hemp seed products to market. Hemp Supplement Editor: You … Continue reading "2000: Hemp Seed Delight" ...

Leave Your Reply